Brian May announced in a September 2010 BBC interview that Sacha Baron Cohen, previously known for his comedic characters Borat, Ali G and Brüno, had been chosen to play Mercury in a film about his life. TIME commented with approval on his singing ability and resemblance to Mercury. The motion picture is being written by Peter Morgan, who had been nominated for Oscars for his screenplays The Queen and Frost/Nixon. The film, which is being co-produced by Robert De Niro’s TriBeCa Productions, will focus on Queen’s formative years and the period leading up to the celebrated performance at the 1985 Live Aid concert. Filming was planned to begin sometime in 2011.